Playing with a straight bat | Financial Express | Dr Rashmi Jain and Hemanshi Kotai

Dr Rashmi Jain, Associate Professor - Marketing & International Business and Hemanshi Kotai, Research Teaching Associate - Finance & Law, K J Somaiya Institute of Management, shared their thoughts in an article titled 'Playing with a straight bat' in Financial Express.

The article talks about the implications of the guidelines around surrogate advertising. Hemanshi underscored the importance of building brand loyalty through CSR initiatives and community engagement, while Dr Rashmi emphasised strictly enforcing the new rules to ensure its effectiveness.